Being the author of a self-published book is a perfect example of the “running a marathon” analogy. It feels sprinty, like write-publish-done, but it’s more like write-publish-promote-promote-promote-promote.

Promote until you a) write the next book, b) run out of books to sell, c) get sick of talking about the same-old-same-old, or d) all of the above.

Are you there yet – a, b, c, d? If not, then…how’s your book?

While the COVID thing has set down a big old mud puddle in our marathon efforts of book signings and author events, it hasn’t slowed down book sales. “Book sales are a bright spot for retailers, as people in lockdown around the world pile in to novels and educational titles to help them get through isolation,” reports the World Economic Forum.

That means it’s a really good time to remind folks about YOUR book — captive audience and all.

So, here are some suggestions:

  • send out an email or eblast
  • re-promote the book to your social networks
  • prep and mail a promotional postcard
  • host a Zoom book reading or author event
  • do your own author interview on your website or Goodreads
  • consider an online blog/book tour
  • submit your book to contests and/or for paid reviews

This is also a good time to evaluate the health of your book:

  • Are you promoting your book on a regular basis?
  • Is it time to freshen up the content on your website?
  • Have your checked in on your Amazon and online retailer listings lately?
  • Have you updated your Author pages on Amazon and Goodreads?
  • Is it time to update your meta data?
  • Have you solicited for new reviews lately?

Want to explore more about self-publishing? Shoot me an email and let’s find out how we can work together!

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